PROJECT INFO
Project Overview
Campus to Career is a focused career-guidance webinar initiative designed to help students and early-career professionals navigate critical transition points in their academic and professional lives. The project centers around a single, high-impact webinar that breaks down complex career decisions into practical, actionable guidance.
Client Objective
The primary objective was to clearly communicate the value of the webinar and encourage sign-ups by outlining:
Who the webinar is for
What exact career topics will be covered
Why attending the session provides immediate, practical value
The client wanted a simple but credible online presence that could position the webinar as useful, trustworthy, and outcome-oriented, rather than promotional or vague.
Target Audience
The webinar was designed for:
University students preparing for internships or their first full-time roles
Fresh graduates unsure about career direction and job-search strategy
Office-goers / early professionals looking to switch roles, improve profiles, or gain clarity
This mixed audience required messaging that balances academic guidance with real-world corporate insight.
Webinar Focus & Topics Covered
The landing experience was structured around clearly defined webinar themes, including:
Building an effective CV and professional profile
Understanding how to identify the right roles and companies
Navigating early-career confusion and decision-making
Preparing for interviews and workplace expectations
Gaining clarity on career growth paths for students vs office professionals
Presenting these topics upfront helped users quickly understand what they will gain from attending.
Design & UX Approach
Timeline Studios focused on clarity, hierarchy, and trust rather than visual excess.
Content was structured to scan easily, highlighting webinar value within seconds
Clear sections explained the purpose, audience, and learning outcomes
Minimal distractions ensured users stayed focused on the webinar message
Strong calls-to-action guided visitors toward registration
The use of Framer allowed rapid iteration while maintaining a polished, professional feel suitable for an educational audience.
Outcome & Impact
The final result was a focused webinar landing page that:
Clearly communicated the scope and value of the session
Spoke directly to both students and office-goers
Positioned Campus to Career as a practical career guidance initiative, not generic motivation content
The project demonstrates Timeline Studios’ ability to craft purpose-driven digital experiences for educational and professional initiatives.