How we gave BDC Pro-Ams a new logo!!

How we gave BDC Pro-Ams a new logo!!

PROJECT INFO

Pro-Ams is a flagship event of the Bangladesh Debating Council (BDC), which had no dedicated logomark. While working on the event, we decided to come up with a logo/logomark for the event for consistency. Each organizer would use a new logo/wordmark, which had no real value.

While exploring options, we decided to play with letters and go with a wordmark, keeping it subtle and simple to be used across every design. After exploring multiple fonts and options, we stuck to Norwester and Sailors for their main fonts, which eventually shaped the wordmark.

In the logo, 'A' has a leg out of symmetry to the box on top, which actually leads the eyes to the organizers. The word 'PRO' uses a simple, clean font, giving it an elegant look, whereas 'Ams' uses a stylised font, giving it an engaging vibe. The longer 'A' emphasises the importance of Ams in the event, as well as their upcoming rise in the scene.

For this year's BDC-NSU Pro Ams 2024, we decided to go with the Batman vs Superman theme, holding black, dark red, and white as primary colors. Red was used as an accent color to hold the audience's eyes.

The event merch was focused more towards the Evil Batman concept, with an artwork of all the Batman villains with a red-eyed Batman in focus.

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