KFC decided to introduce multiple unique and exciting flavours of burgers, celebrating the International Burger Festival 2025. For the campaign, KFC planned 6 culturally exquisite burgers along with discounts on their burgers. We had to show all the offers in a story-based video format such that the contents feel more cohesive and not an ad. KFC decided to launch multiple unique and exciting burger flavours to celebrate the International Burger Festival 2025. For the campaign, KFC planned six culturally exquisite burgers along with discounts on their prices. We needed to showcase all the offers in a story-based video format that makes the content feel more cohesive and less like a typical ad.

We scoured their social media and gathered inspiration for the video.

• We chose the KFC bucket static for the bucket offer because it is the most seen and popular KFC static, which keeps the brand familiar to the audience.

• The burger names are shown in a ui styled way, with each burger name, icon, and burger image; this helps with the presentation of the burgers.

• Then we present each burger in its own frame. The designs of the burgers show an iconic place/heritage of that place alongside its map. We planned to continue this theme in the videos as well.

KFC followed their brand colours for the campaign, with Helvetica Compressed as the title font. Country maps are overlaid behind the heritage buildings. Burger images are placed in a paper rip style.